nixon : the ripley—
development of a visual center for the ripley, a multi-mode performance watch that bridges the gap between the summit and the street.
CAMPAIGN
In collaboration with Nixon and in line with previous visual center work, we leveraged the metaphor of gaining perspective by using offbeat portrait photography, urban and natural textures and a dynamic type solution.

Created at Cinco Design

With Karly Hand, Matt Capozzi, Steve Ebert, and the team at Nixon.