the james brand —
the james brand started with a belief that what you carry says something about you. they wanted to create a brand that made products with the adventurer in mind – for those who live outside of an instagram feed.
In collaboration with The James Brand we update the initial brand guide and platform, developed a UX strategy and design of a web framework for commerce and story telling, created campaign based story-telling and designed packaging for a recent product release.


Created at Cinco Design
With Austen Ezzell, Steve Ebert, Cabe Branson, Kirk James, Nathan Searles, Chris Damiani & more.
Photos by Embry Rucker, Joe Stevens & Pavlina Summers