smith mag —
adapt naturally. change is easy with smith's MAG technology.
With the launch of Smith's MAG technology across multiple sports, we developed a cohesive visual language and key assets that would family with their existing technology communications. We identified key metaphors of adaptation and ease and arrived at a solution of active product positions, abstract weather patterns and a clear graphic language.

Created at Cinco Design

With Brendan Miller, Chris Damiani,Brian Jones, Joe Rogers, and the team at Smith.