music : not impossible —
identity for haptic technology brand that was born from the needs of the deaf and hard of hearing communities.
Music : Not Impossible's experience translates sound through a sophisticated, vibrotactile wearable device. In building a brand identity we led with the metaphor of vibration and touch in a way that elevates the Music : Not Impossible's brand for the launch of their product and event series, The Creator Network.
Created at Cinco Design
With Brendan Miller,
Nathan Nalavenko & Caitlin Mitchell.