zachary allott
nixon dork too

Nixon : Dork Too

2019
Art Direction
Brand Design

Nixon : Dork Too

Campaign Direction and Visual Center for the re-launch of Nixon's watch with a personality all its own, the Dork Too. Working with their internal teams we developed a visual language that's nostalgic, quirky and striking.

In collaboration with Ben Sellon & Half Court Studio we developed images that built narratives around the key features of the Dork Too. A key element of the Dork Too campaign involved the stories of makers Emmanuel Carillo and Sophy Wong, who were featured in campaign imagery and BTS videos.

Created at Cinco Design
Creative Direction by Karly Hand & Matt Cappozi
Produced by Hannah Stephans
Writing by Steve Ebert
Additional Design by Sarah Wilson
Photography by Ben Sellon & Half Court Studio
Set design by Margo Latka
Wardrobe by Jordan Hamilton