Development of an evolved visual center to solidify Nixon's position and extend it beyond action sports. Central to the updated visual center is the concept of Stand up. Stand out. and the explorations of dualities and shifting perspectives. A system of manipulating imagery was developed to weave these concepts through all creative. To mark the beginning of this evolution of Nixon we developed a brand video in collaboration with
Created at Cinco Design
With Karly Hand, Matt Capozzi, Steve Ebert, Sarah Wilson and the team at Nixon.
Photography by RO.LEXX, Sebastian Zanella, Arturo Torres & Blabac.